About Jim Rossi

I am a writer, historian, and curator – and often, to borrow Sherlock Holmes’ title, a consulting detective. My focus: history, science & business. My goal? To help Reverse-Engineer the Echo Chamber of clickbait and Left/Right political polarization. I turn my readers on to valuable information and new ideas from different people they may never find otherwise, helping to create new knowledge and new opportunities while saving their valuable time. By supporting me on Patreon, you will help me continue and expand my work – and my readership – while earning an honest living.

My Professional Journey

“It takes 20 years to build a reputation, and five minutes to ruin it,” Warren Buffett counsels. “If you think about that, you’ll do things differently.” I DID think about that, so I did things differently. To stand up to Big Media, do work with integrity, and protect my reputation, I’ve lived in my SUV, off and on, for a total of six years. And I’m NOT a journalist. Let me explain.

I used to write for the Los Angeles Times and many other mainstream publications. That was BEFORE they cratered into a clickbait and Left vs. Right political advocacy-fueled dumpster fire. The news media’s business model relies on spreading fear, violence, scandal & hyperbole to maximize clicks, views & revenue. Homey don’t play that.

“A successful man,” Douglas Brinkley said, “is one who can lay a firm foundation with the bricks others have thrown at him.” Later, at UC Berkeley, the Journalism School fought me at every turn, but – living in my Xterra – I still finished my thesis, Reverse-Engineering the Echo Chamber, and graduated on time in 2017. Along the way, I started using LinkedIn as my primary platform. I now have over 337,000 subscribers as of July 2018 –  a global, diverse, engaged readership. And it’s a new model based on conversations between equals. Skeptical and concise yet optimistic and humorous, I want to make you think about new things – or old things in a new way, the essence of innovation and value creation. And I don’t just write, I curate. I read and share the work of others, including many of my readers’ work – work I hope you will find worth your valuable time, and perhaps contribute yourselves.

And here is why I am NOT a journalist. (1) I try to avoid the 24/7 news cycle and produce work with long-term value. (2) I am not employed by a journal. (3) It’s a toxic brand. (4) I have a different business model: my readers are my customers, so I’m independent of clickbait-seeking advertisers and political donors. (5) I’m not big on -isms: As Ferris Bueller said: “-Isms in my opinion are not good. A persons should not believe in -isms, he should believe in himself.”

I’ve written about free speech at UC Berkeley – risking attack by masked mobs to invite speakers I didn’t even agree with; living in my Nissan Xterra as a business decision to reduce student debt; timeless leadership lessons from a World War I naval battledata privacy and fraud prevention, the risks of false precisionmarketing disruption, and a whole lot more.

“Cool quote from Jim”


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